Children's Privacy Policy
(Under the Age of 13)

Effective Date: July 1, 2014
Last Updated: July 18, 2014

This is the Privacy Policy for the Dallas Cowboys Crew Youth Membership Program (“Cowboys Crew”) and sets forth Dallas Cowboys Football Club, Ltd. and its affiliated entities’ (together, “Dallas Cowboys”) privacy policies applicable to Personal Information (as defined in the Web Site Privacy Policy that is received about users of Cowboys Crew pages that we either know, or assume, are under the age of 13 (each a “Kid User” or a “child”), either because their parent or guardian has informed us that they are under the age of 13, or because they are child-users of an area of the Dallas Cowboys Web Site (i.e., Cowboys Crew ) that is targeted to kids who are under the age of 13.

Dallas Cowboys have been awarded TRUSTe’s Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe’s program requirements including transparency, accountability and choice regarding the collection and use of Personal Information. The TRUSTe program does not cover information that may be collected trhough downloadable software. TRUSTe’s mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact Derek Eagleton at If you are not satisfied with our response you can contact TRUSTe here.

Parents / guardians may access Cowboys Crew by providing information about his or her Kid User. During registration, the parent or guardian will be required to provide his or her Personal Information (like name, email address and phone number) and certain Personal Information attributable to his or her Kid User (like name, date of birth and gender). This Web Site Privacy Policy for Kid Users (Under the Age of 13) supplements the Dallas Cowboys Web Site Privacy Policy that is applicable to all users of Cowboys Crew, including Kid Users, as well as parent and guardian users. If any portion of this Web Site Privacy Policy for Kids conflicts with the general Web Site Privacy Policy, then that portion of this Web Site Privacy Policy for Kids prevails when it comes to Personal Information provided about Kid Users.

The operator of Cowboys Crew is Dallas Cowboys (referred to in this Web Site Privacy Policy for Kids as “we,” “us,” “our” or other similar pronouns).  

Information Collected About Kid Users Through Cowboys Crew

Direct Collection
When a parent or guardian registers a Kid User to become a member of Cowboys Crew, the following Personal Information may be requested from the parent or guardian about the Kid User: his or her first and last name, gender and date of birth. A Kid User's Personal Information will only be solicited when a parent or guardian registers a Kid User to become a member of Cowboys Crew, when a parent or guardian enters a sweepstakes or contest offered through Cowboys Crew on behalf of a Kid User or when a parent or guardian registers a Kid User for an event.

Passive Collection
When a Kid User uses Cowboys Crew, we receive information about how the Kid User uses Cowboys Crew, such as what content the Kid User views. We also receive click-stream data, information gathered through cookies and clear gifs, and other information about his or her use of Cowboys Crew as more fully described in the "Web Site Usage Information" section of the Web Site Privacy Policy. We do not link Web Site Usage Information related to a Kid User's use of Cowboys Crew with a Kid User's Personal Information unless we obtain consent from the Kid User's parent or guardian. We will not condition a Kid User's participation in an activity in Cowboys Crew on disclosure of more Personal Information than is reasonably necessary to participate in such activity.

Social Media Features
Our Web site includes Social Media Features, such as the Facebook Like button and Widgets, such as the Share this button or interactive mini-programs that run on our site and some of these features appear on Cowboys Crew pages. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

Use Of Information

The Personal Information we collect about a Kid User is used to provide the services and features on Cowboys Crew (e.g., contests, sweepstakes and promotions), process and respond to the Kid User's parent's or guardian's requests (e.g., requests for newsletters, alerts and marketing communications), provide customer service for events or otherwise, and to contact the Kid User's parent or guardian about the Kid User's use of Cowboys Crew. We also use this information for record keeping purposes.

Disclosure To Our Service Providers

The Personal Information we collect about a Kid User is shared only with our service providers to support and administer the internal operations of Cowboys Crew, such as to register and maintain accounts, to fulfill account requests, and to provide customer service. Unless we have obtained a Kid User's parent's or guardian's consent as required by applicable law, a Kid User's Personal Information is not shared with third parties for their own use or disclosure, and each service provider with whom a Kid User's Personal Information is shared has agreed to maintain the confidentiality, security, and integrity of the information.

Legal Disclosures

We reserve the right to release a Kid User's Personal Information when we believe release is required to comply with federal, state or local law, to enforce the Web Site Terms & Conditions, or to protect our or other users' rights, property or safety.  

Business Transfer

In connection with a corporate change or dissolution, including for example a merger, acquisition, reorganization, consolidation, bankruptcy, liquidation, sale of assets or wind down of business, Kid Users' Personal Information and Kid Users' Web Site Usage Information may be among the transferred assets.

How can you review your child's personal information, deactivate your Cowboys Crew Account or delete your child's personal information?

You can review, or modify your child's Personal Information and/or deactivate your Cowboys Crew account by logging into your account here and then accessing the preferences and information associated with your child's profile.

When you deactivate your Cowboys Crew account, we will stop collecting, using, and/or disclosing Personal Information about your child, but we reserve the right to retain information necessary for record keeping. A profile may be re-opened for your child upon request in accordance with our policies and procedures. You may ask us to delete the Personal Information you have given to us regarding your child. For more information about Children’s Online Privacy Protection Act click here.

To make these requests, you may contact our Cowboys Crew Customer Service at 1-877-632-2697 (1-877-NFC-BOYS), at or Cowboys Crew re: Parent's Request for Information, Cowboys Crew, 2500 Regent Boulevard, Dallas, Texas 75261. We may verify your identity before processing your request.

Links To Other Web Sites

You should be aware that when you visit our Cowboys Crew pages you could be directed to other Web sites that are beyond our control. We encourage you to carefully read the privacy policy of any Web site you visit.


The security of your personal information is important to us. We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.

Accessing, Updating, and Removing Your Personal Information

You may review, update or modify certain of the Personal Information that is stored in your user account on the Web Site (such as your email address) by logging in to the "My Account" area of the Web Site or by sending an email to for information collected related to Cowboys Crew Registration. If you send us requests via email, we may ask you to verify your identity and to provide other details before we are able to provide you with any information or correct any inaccuracies. In any event, we will respond to your request within thirty (30) business days.

You may also be able to delete some of your Personal Information or deactivate your profile using the means described above. Please note, however, that your right to delete your information is subject to our records retention practices through which we keep your information for as long as we need it to provide services to you and as necessary to comply with applicable legal requirements, resolve disputes, and enforce our agreements.

Parent/Guardian Opt Out

If you do not want us to send you our marketing emails, you may let us know by clicking on the appropriate link within an email you receive, changing your preferences here, or by sending an email to with the word UNSUBSCRIBE in the subject line.

Changes To Our Privacy Policies

We may change this Policy from time to time. When we do, we will let you know by posting the changed Policy on this page with a new "Last Updated" date. If we make a material change to our privacy policies that affect you or Kid Users, we will notify the parent or guardian of the Kid User by e-mail prior to the change becoming effective and we may require the parent's or guardian's consent to our new privacy policies.

Cowboys Crew Operator Information

We may employ different agents to assist in operating Cowboys Crew. Currently, we operate Cowboys Crew, but that may change at any time at our sole discretion. In the event it does, we will update this Web Site Privacy Policy for Kids with the name and contact information of the new operator. This will not be considered a material change to our privacy policies for which notice to you is required.


Name: Dallas Cowboys Address: Cowboys Crew, 2500 Regent Boulevard, Dallas, Texas 75261 Telephone: 1-877-632-2697 (1-877-NFC-BOYS) Email:

You may contact us in the event you have any questions concerning our policies or practices with regard to the collection, use and/or disclosure of your child's Personal Information.