Represent your team by wearing the best in headwear with Dallas Cowboys New Era Hats from the Official Dallas Cowboys Pro Shop. As a leading headwear brand around the world, New Era cemented its reputation as a revolutionary of the headwear industry by combining style and relevance with quality and authenticity. Each New Era hat offers the fashion to modernize any look and the durability of a sports cap, making New Era a favorite among hat collectors. By bringing a classic, uniform style to the NFL sidelines, New Era has set the standard for headwear fashion among fans and players alike. They have truly redefined the headwear industry with their quality and innovation.