19 Cowboys Moments.
60 Years In The Making.​

Take a trip down memory lane with us!​

We made a timeline of 19 crucial moments from the past 60 years of Dallas Cowboys football and chose Cowboys Nation gear and collections to help highlight them all!​

Dallas Cowboys Star Logo

1960

The Dallas Cowboys Football Club is born with a man named Tom Landry as the coach, who would become an icon not only in Cowboys Nation, but around the football world.

Dallas Cowboys 1960 Helmet
Dallas Cowboys Star Logo

1966-1985

The foundation that led to 60 years of a monumental Cowboys legacy was built with 20 seasons of certified winning teams, an unmatched NFL streak to this day.

Dallas Cowboys
Dallas Cowboys Star Logo

1969

Originally formed as the “CowBelles & Beaux” cheer section, the group was converted this year to what is now known internationally as the often imitated, never equaled Dallas Cowboys Cheerleaders.​

Dallas Cowboys Cheerleaders Cheering
Dallas Cowboys Star Logo

1971

After a decade on the grind, our Dallas Cowboys finally conquered the NFL to win their first championship with a supreme rushing attack, a couple of touchdown passes and a stingy defense.​

Dallas Cowboys Super Bowl Ring
Dallas Cowboys Star Logo

1975

It’s not often a single play becomes a pop culture phenomenon, but that was the case the day Roger Staubach threw the first “Hail Mary” to Drew Pearson for a game winning touchdown!​

Roger Staubach on the Field
Dallas Cowboys Star Logo

1977

More history made: a second Super Bowl trophy to go along with TWO Super Bowl MVPs (Randy White & Harvey Martin) from the Doomsday Defense for the first and only time in NFL history!​

Cowboys and Broncos on the Field
Dallas Cowboys Star Logo

1979

While creating a highlight film for the 1978 team, NFL Films officially bestowed the title of “America’s Team” to the Dallas Cowboys and the name has stuck ever since. ​

Dallas Cowboys On Field With American Flag in Background
Dallas Cowboys Star Logo

1989

New Dallas Cowboys owner Jerry Jones hires his University of Arkansas teammate, Jimmy Johnson, as his new coach and together, they take legendary quarterback Troy Aikman with the 1st pick in the draft.​

Troy Aikman at Draft
Dallas Cowboys Star Logo

1989

Known around the sports world as “The Trade”, running back Herschel Walker was traded to the Minnesota Vikings for what ended up being eighteen different players, including Emmitt Smith and leading franchise tackler, Darren Woodson.

Darren Woodson on the Field
Dallas Cowboys Star Logo

1992

After winning the NFC Championship game, the Cowboys coach with perfectly placed hair and a perfectly crafted game plan triumphantly yelled 4 words Cowboys Nation will never forget: HOW ‘BOUT THEM COWBOYS!!!

Jimmy Johnson
Dallas Cowboys Star Logo

1992

After a change in ownership and smart, calculated team building, the Cowboys put the world on notice with a commanding Super Bowl 27 win and the start of a new dynasty.

Super Bowl 27 Win
Dallas Cowboys Star Logo

1993

Being a champion is great, but you know what’s better? Back-to-back titles! The ‘Boys did it again in Super Bowl 28 and as you probably know, they weren’t done yet!

Super Bowl 28 Win
Dallas Cowboys Star Logo

1995

Hungry for more glory after falling in short of a championship in 1994, the defense added a Hall of Fame player in Deion Sanders and took the NFL crown for the 3rd time in 4 years at Super Bowl 30!

Deion Sanders on the Field
Dallas Cowboys Star Logo

2002

This is the season Emmitt Smith officially became “The G.O.A.T.” by setting the NFL record for most career rushing yards and cementing his status as the greatest running back of all time.

Emmitt Smith
Dallas Cowboys Star Logo

2009

With 5 Super Bowl banners, premium finishes, state-of-the-art fixtures and a larger-than-life big screen, AT&T Stadium became – and still is – the crown jewel of sports venues.

AT&T Stadium
Dallas Cowboys Star Logo

2012

Cowboys Nation will always be grateful for his contributions on the field, but Jason Witten’s award as the NFL’s Walter Payton Man of the Year will always be special for his work beyond the gridiron.​

Jason Witten
Dallas Cowboys Star Logo

2016

When beloved veteran quarterback Tony Romo went down in the preseason, a stellar Cowboys rookie class stepped up to lead the team on a magical run and set the foundation for today’s squad.

Dak & Zeke
Dallas Cowboys Star Logo

2018

With their backs against the wall and the season not going as planned, the Cowboys traded a 1st round pick for a wide receiver who was well worth it: Amari COOOOOOPER!

Amari Cooper
Dallas Cowboys Star Logo

2020

The Dallas Cowboys usher in a new regime with championship-caliber coach Mike McCarthy leading the way for our 60th season. GO COWBOYS!!!

Mike McCarthy

60 Year Anniversary Timeline