Post New Era 1960 Hats & Get... More Cowboys Gear!

This Season, We're Giving Away 19 Gift Cards For $60 A Piece To Cowboys Fans!

If you scored one of our exclusive Cowboys New Era 1960 Collection caps, now is your chance to get even more Pro Shop gear!

Post a photo of any New Era 1960 Collection cap on your public Twitter or Instagram account using #Cowboys60for60, tag us (@cowboysproshop) & be entered to win a $60 Pro Shop gift card!

We're announcing winning photos all season long, so keep posting because you never know when you might become the next lucky Cowboys fan!

See official rules below.



This 60 FOR 60 SWEEPSTAKES (the “Promotion") sponsored by, Pro Silver Star, Ltd (“Sponsor"), is open to legal residents of the United States, who are at least 18 years of age at the time of entry (“Entrant"). Residents of any other jurisdiction are not eligible to enter, see additional eligibility requirements below. Sponsor will not be responsible for entries lost, delayed, incomplete or misdirected. By entering, Entrant expressly consents to adding his/her/its name to receive future promotional offers, and using Entrant’s name for advertising, publicity or any other purposes whatsoever, as determined by Sponsor in its sole discretion, without compensation and with or without attribution to Entrant, as Sponsor elects.


A. Social Media Entry: To enter via Twitter or Instagram, Entrant must be a registered user on Twitter or Instagram, and must follow @cowboysproshop ( or (, during the Entry Period must tag the @cowboysproshop Twitter account or the @cowboysproshop Instagram account and use the hashtag ‘#Cowboys60for60’ with one (1) photo featuring any cap from the official Dallas Cowboys New Era 1960 Collection. Beginning November 9, 2020 through and including January 15, 2021, in addition to the Dallas Cowboys New Era 1960 Cap Collection, Entrants may include in the photo any official Dallas Cowboys 1960 wearable items, including but not limited to t-shirts, and jerseys or official Dallas Cowboys 1960 non-wearable items, including but not limited to coins, flag pennants, and blankets (“Social Media Entry"). The photo must be posted during the Entry Period. One (1) post per Entrant’s registered Twitter or Instagram account per day during the Entry Period will be considered a Social Media Entry. Multiple posts per day, posts from additional accounts, and/or retweets will not be considered eligible entries.

B. Mail-In Entry: Entrant may hand-write his/her/its complete name (no initials), valid e-mail address, street address (P.O. Boxes not accepted), city, state, ZIP code, telephone number, and date of birth (MM/DD/YYYY) on a 3½"x5" card (“Mail-In Entry") and mail in an envelope with proper postage affixed to: 60 for 60 Sweepstakes, Attention: Dallas Cowboys Pro Shops Marketing Coordinator, One Cowboys Way, Suite 100, Frisco, TX 75034.

ENTRY LIMIT AND REQUIREMENTS: Social Media Entry or Mail-In Entry, (each an “Entry"), regardless of the submission method, will have an equal chance of winning. Regardless of the method of entry, there is a limit of one (1) Entry per person, per day, during the Entry Period. Sponsor will not be responsible for entries lost, delayed, incomplete or misdirected. By submitting an Entry, each Entrant attests that he/she/it has made all those depicted in the Entry (or parent/legal guardian for any person depicted is a minor) aware that he/she/it is submitting an Entry containing their likeness in the Promotion, and have agreed that Entrant may submit such Entry. Entrant further agrees that he/she/it personally knows each person depicted in the Entry. Each Entrant grants to Sponsor a worldwide, royalty-free, perpetual, non-exclusive right and license to copy, distribute, and display each submitted Entry and his/her/its Twitter or Instagram, in any media with right to use, copy, modify, edit, and create derivative works there from, and agrees to execute documents confirming such right and license at Sponsor’s reasonable request. Any Entry or portion thereof that is, in the Sponsor’s sole discretion, obscene, inappropriate, profane, lewd, defamatory, or that contains nudity, acts of violence or acts that appear to cause harm or are illegal or dangerous or that may infringe any copyright, including rights to trademarks, and logos (other than official Dallas Cowboys New Era 1960 Cap Collection trademarks and logos or other official Dallas Cowboys 1960 trademarks and logos), will not be considered, and will disqualify the Entrant. If the photo is removed by Twitter or Instagram prior to the end of the Sweepstakes, for any reason, the Entrant forfeits his/her/its Entry. Entrant is solely responsible for ensuring that any material or information he/she/it posts anywhere on or through Twitter or Instagram including but not limited to text, videos, and photographs do not violate the copyright, trademark, trade secret, or any other personal or proprietary rights of any third party or is posted with the permission of the owner(s) of such rights (such as visible logos, drawings, cartoons, phrases, trademarks, or other materials which are not the property of Sponsor or the Entrant). Photos must be tweeted or posted in accordance with the applicable Twitter or Instagram Terms of Service. Entrant agrees that Sponsor is entitled to use at its own discretion the Entry in any manner it deems fit. Entrants should take care that clothing worn and props or items used in any Entry do not contain any visible logos, drawings, cartoons, phrases, trademarks, or other materials not owned by Entrant, or Sponsor. This restriction extends to images of any mark that identifies a brand or other proprietary right of any person or entity living or deceased, including but not limited to rights of privacy, publicity, or portrayal in a false light.

ELIGIBILITY: Promotion is open to legal residents of the United States. Must be 18 years of age or older. Entrant is not eligible if he/she/it is an employee of Sponsor or a member of the immediate family (defined as parents, children, siblings or spouse, regardless of where they reside) or household of any of the above persons. By entering, Entrant agrees to abide by these rules and all decisions of Sponsor, which are final in all matters relating to this Promotion.

ENTRY PERIOD: The Promotion begins at or about 12:00 PM Central Standard Time (“CST") on September 6, 2020 and ends at 11:59:59 PM CST on January 15, 2021 (“Entry Period"). The Sponsor’s computer is the Promotion’s official clock.

GRAND PRIZE: There will be nineteen (19) grand prizes (the “Grand Prize") total consisting each of one (1) Dallas Cowboys Pro Shop gift card. Approximate retail value (“ARV") of Sixty US Dollars ($60.00 USD). Sponsor reserves the right to substitute any portion of the Grand Prize for one of equal or greater value. Winner may not request Grand Prize substitution. Grand Prize is non-transferable and may not be claimed or used by any person other than the winner. By accepting the Grand Prize , the winner agrees that Sponsor and its designees may use his/her/its name, voice, photograph, likeness, address (city and state), biographical information, Grand Prize information and/or statements about this Promotion for advertising and publicity purposes in all media worldwide at the discretion of the Sponsor without limitation, further compensation or notice. Any portion of Grand Prize not accepted by winner will be forfeited. Federal, state, and local taxes on Grand Prize and any expenses relating to the acceptance of and use of Grand Prize not specified herein are the responsibility of winner. ARV is as of the time the rules were printed and the value of a Grand Prize may fluctuate. A winner is not entitled to any difference between the ARV and the actual value of the Grand Prize at the time the Grand Prize is awarded.

DRAWING/NOTIFICATION OF WINNER: Beginning on or about Sunday, September 13, 2020 and continuing each Sunday until the end of the Entry Period, with the final drawing to take place on or about Sunday, January 17, 2021. Sponsor will select the name of one (1) potential winner in a random drawing of all eligible entries received during the Entry Period. The odds of being selected as a potential winner depend on the number of eligible entries received during the Entry Period. A Potential winner will be notified by telephone or email after the drawing with instructions on how to claim the Grand Prize. The Grand Prize winner will be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release (except where prohibited) and any other requested documents within the time period specified in the notification email or the Grand Prize may be forfeited in its entirety and awarded to an alternate winner, at the Sponsor’s sole and absolute discretion. Failure to provide all required information and a signature on the documents within the stated time period may result in forfeiture of winner’s right to claim the Grand Prize, and may result in the Grand Prize being awarded to an alternate winner, if time permits. Sponsor reserves the right to conduct a background check on any potential Grand Prize winner and reserves the right in its sole discretion to disqualify any person based on such background check if Sponsor determines in its sole discretion that awarding the prize to such potential Grand Prize winner might reflect negatively on Sponsor or any of the Released Parties.

DISCLAIMER: Each Entrant in this Promotion agrees to release and hold harmless each Sponsor, NFL Entities (as defined below), Twitter, Instagram, and each Sponsor’s directors, officers, subsidiaries, affiliates, owners, joint venturers, partners, parent companies, divisions, related entities, employees, agents and representatives, successors and assigns, and all others associated with the development and execution of this Promotion, including without limitation, any prize providers (the “Released Parties"), from and against all claims, including but not limited to mechanical errors and other errors, inaccurate, fraudulent, incomplete, late, lost, misdirected entries; or any delays in delivery of prize; or bodily injuries, death, losses or damages of any kind, without limitation, that may arise from or in connection with Entrant’s participation in this Promotion or acceptance, possession or use of the prize(s), or participation in prize-related activities. By participating in this Promotion, Entrant agrees and acknowledges to be bound by these official rules, all Sponsor-related terms and conditions, as well as the decisions of Sponsor which are final and binding in all respects; to waive any rights to claim ambiguity with the official rules.

APPLICABLE LAW: This Promotion and these official rules shall be construed and governed in accordance with the laws of the State of Texas. As a condition to participating in this Promotion, each Entrant agrees that any and all disputes that cannot be resolved between the parties, and all causes of action arising out of or in connection with this Promotion will be resolved individually, without resort to any form of class action, exclusively before a court located in the State of Texas. The Entrant and Sponsor hereby waive any and all right to trial by jury. If any provision of these official rules are declared or found by a court of competent jurisdiction to be illegal, unenforceable or void, then such provision will be null and void but each other provision hereof not so affected will be enforced to the full extent permitted by applicable law. All federal, state and local laws and regulations apply.

GENERAL: This promotion is in no way sponsored, endorsed or administered by, or associated with, Twitter or Instagram. Entrant hereby releases and waives all claims against Twitter or Instagram, and its subsidiaries, affiliates, officers, agents, licensors, and employees from any and all liability for claims, damages, costs, or expenses. If, for any reason the Promotion is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Sponsor, which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Promotion, Sponsor reserves the right at its sole discretion to cancel, suspend or modify this Promotion, in whole or in part without notice. Promotion is subject to all applicable laws. Income and other taxes or tariffs, if any, are the sole responsibility of the winner. Other restrictions may apply. All rights reserved.

WINNERS LIST: For a list of winners, available after January 25, 2021, send a self-addressed envelope to: Dallas Cowboys Pro Shops Marketing Coordinator One Cowboys Way, Suite 100, Frisco, TX 75034. Requests must be received by February 25, 2021.

SPONSOR: PRO SILVER STAR, LTD. One Cowboys Way, Suite 100, Frisco, TX 75034.

NFL ENTITIES: The National Football League, its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives, and employees (collectively, the “NFL Entities") will have no liability or responsibility for any claim arising in connection with participation in this Promotion or any prize awarded. The NFL Entities have not offered or sponsored this Promotion in any way.

60 for 60 Giveaway